Considered, since many generations, one of the most important, suitable, and respected "cru" of the whole Barolo area, Rocche dell'Annunziata is a beautiful vineyard located in La Morra, that takes its name from the nearby Abbey of Annunziata. Owned and cultivated by the Costamagna family since the 1800s, the importance of this vineyard has been known since ancient times. The Rocche cru was cultivated by Benedictine monks since the 12th century and is cited for the first time in a medieval land registry written in La Morra in 1477. Lorenzo Fantini, in his celebrated 1879 book Monografia sulla Viticoltura ed Enologia nella Provincia di Cuneo, mentioned this plot of land as a “posizione sceltissima” (“a very desirable location”), certifying its prestige which has only increased over the years, as can be proved by the high prices that are paid for the grapes grown in this cru as well as the authoritative reviews. Among these important reviews there are Renato Ratti’s famed Carta del Barolo (1971), in which he referred to Rocche dell’Annunziata as a “cru of the 1st category”, and Alessandro Masnaghetti, who accordingly believes Rocche dell’Annunziata to be “absolutely the most renown MGA of La Morra” (Barolo MGA, 2015).